Market research pointed to a ten percentage point increase in brand recognition, a 300% increase in call volume for physician referrals, and the volume of joint replacements at Broward Health’s hospitals increased by 20%. That was a “WOW”, and the most successful campaign that this health system had seen in 15 years.
Cardiac - Heart Age Tool
During the first 60-days more than 13,500 people visited the microsite, and of the almost 3,000 people who took the online test , 67% resulted in a heart age 7 or more years older than their chronological age. 800 people opted-in to receive additional information and 66 requested a cardiac physician referral.
:60 Radio - Live Announcer Read