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Jackson Health System
LABORS OF LOVE
Changing Perceptions—and Outcomes
To reverse declining maternity volumes, Jackson Health System turned to BSG for a bold solution. We created Labors of Love, an emotionally rich docuseries spotlighting the compassion and expertise of Jackson’s maternity nurses. The series reintroduced Jackson as the destination for every birth—routine or high-risk.
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The impact:
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Significant growth in both high-risk and routine deliveries
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Improved morale and recruitment during a nursing shortage
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National recognition, PBS syndication—and an Emmy® win
Conceived and produced by BSG, Labors of Love didn’t just tell stories. It delivered results.
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