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Heart Stroke ER

Screening Campaign

The Heart Stroke Emergency Specialists program is an innovative Alliance between UF&Shands and 3 different community hospitals in Hernando and Citrus counties. In this second phase of our campaign, we introduced television and billboards into the media mix.

We wanted to do something very different in a category that has seen a lot of heart and stroke marketing.

Each compelling 15’ spot is meant to put the viewer in the throes a heart attack or stroke situation, without showing clichéd POV or not-so-real re-enactments. What would you do if you or a loved one were experiencing symptoms? What thoughts might run through your head? We encourage people to make an action plan now. Before it’s too late. And to get a screening at one of our top hospitals.


:30 TV

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