Palm Beach County Tourism
Palm Beach County has long been known as the playground of politicians, royalty and the rich and famous. But in summer, it is surprisingly affordable for families and the drive market. Especially with the co-op coupon book we coordinated for the CVB. This campaign nods to all their visitors with its retro feel and cheeky headlines.
In the winter months, we placed giant posters on bus tops in major northern metropolitan markets. As people looked out of their offices in 30-degree weather, they were reminded of where they could be just a short flight away.