Camping World Stadium in Orlando is awash in color with this SunPass campaign. Stadium visitors are reminded how they’ll “love driving again” when they get a SunPass. Why? Because they don’t have to stop and wait in toll lines on the expressway to the stadium. Or anywhere in Florida.
When we started working with SunPass, the idea of paying tolls with an electronic transponder was unheard of. Today, an overwhelming majority of drivers in South Florida pay their tolls using a SunPass. Over the years we’ve marketed to drivers using documercials, radio, outdoor, posters, collateral, print, emails and digital advertising. Suffice to say we know transportation!
As new toll roads, bridges and express lanes are built around the state, we’re now helping introduce SunPass to new communities…through the marketing campaign: “On the road to everywhere."
BSG consistently beat SunPass participation goals-- ahead of schedule. And most drivers in South Florida now drive with a SunPass.