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Emergency Rooms just for kids. And a video for kids and their parents.

30-second TV spot

Children have different health issues and sensitivities that are best served by a Pediatric ER. But there are far more general emergency rooms than there are dedicated Pediatric ERs. With four dedicated UHealth Jackson Children's care ERs in Miami-Dade County, you're never far from one no matter where you live. 

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To help remember where these ERs are located, we knew parents needed more than just addresses and Google Maps. So we commissioned a map of Miami-Dade in a style that harkened back to the fun map styles we remembered as kids. And used Miami landmarks we all know and love. Integrated into the map are the 4 Pediatric ER locations. This map was also turned into a coloring book that is given out at the Pediatric ERs and hospitals. A fun, "interactive" marketing piece for children of all ages. 

BEBER SILVERSTEIN GROUP

2915 Biscayne Blvd.

Suite 200-57

Miami, FL 33137

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