SOCIAL MEDIA
AvMed
A healthy model for engagement and growth
People are constantly looking for sources of information that are not only reliable but trustworthy, and the Facebook community is no exception. With that in mind, the Agency launched AvMed’s Facebook page to not only create awareness of the insurance provider, but most importantly, to position the company as a dependable source in the health and wellness industry. Based on the company’s voice and product offerings, the Agency developed unique social media threads that are exclusive and ownable to AvMed and appeal to its core target. Through a combination of branded posts and curated content that reflect important health news, fitness trends and nutrition advice, the agency has successfully improved overall fan engagement with AvMed’s page, and has enhanced its presence in the Facebook community, growing its fan base by 130% in less than a year.
BARRY UNIVERSITY
What would you do to boost social media engagement? That is what the Beber Silverstein social media team was asked by Barry University. While many students and alumni were connected with the social page, engagement was below average.
After anazlying the audience, the team came up with a strategy to change Barry’s Facebook, Instagram and Twitter pages – humanizing the posts and making them more personal. Among the most popular posts are #TestimonialTuesdays, where the agency reaches out to current students and faculty as well as alumni to gather short testimonials about their experiences at Barry University; #SisterStories, where the university’s nuns recalled their past experiences; and #16Reasons, which highlights reasons why potential students should be interested in the university.
Barry’s social engagement has never been higher. Our posts consistently exceed industry benchmarks.
Our dedicated social media division has some of the quickest thumbs in town: posting, snapping and tweeting away. Our team develops strategies to boost your brand’s visibility online and create awareness among your target audience. We have vast experience working in the fast-paced world of social networking; keeping our clients up-to-speed with the ever-changing dynamics, and their followers constantly engaged.
Because every company is different, we analyze each of the brand’s goals and objectives and identify the best social platform to successfully connect with its core – and target – audience. In this process, we align the social strategy with the client’s existing marketing and communications goals, to take them from where they are to where they’d like to be. We study data-driven insights to better understand what type of content is performing best in order to identify opportunities that constantly improve engagement.
For each client, Beber Silverstein’s social team works in synergy with the agency’s creative department, graphic designers and copywriters to develop unique social media threads for each client based on the brand’s voice and product offerings, giving the client exclusive and ownable content that we push through different social platforms.
Our services include:
-
Profile creation and setup
-
Creation of content calendars
-
Community management
-
24/7 social media monitoring
-
Social media promotional campaigns
-
Social listening
-
Social media analytics and performance reporting
Our social media platform experience extends to the following:
-
Facebook
-
Instagram
-
Twitter
-
Snapchat
-
LinkedIn
-
Pinterest
-
YouTube
-
Vimeo
-
Google+
-
Blogs
BARRY UNIVERSITY
What would you do to boost social media engagement? That is what the Beber Silverstein social media team was asked by Barry University. While many students and alumni were connected with the social page, engagement was below average.
After anazlying the audience, the team came up with a strategy to change Barry’s Facebook, Instagram and Twitter pages – humanizing the posts and making them more personal. Among the most popular posts are #TestimonialTuesdays, where the agency reaches out to current students and faculty as well as alumni to gather short testimonials about their experiences at Barry University; #SisterStories, where the university’s nuns recalled their past experiences; and #16Reasons, which highlights reasons why potential students should be interested in the university.
Barry’s social engagement has never been higher. Our posts consistently exceed industry benchmarks.
Festival Flea Market Mall
Leveraging influencers to promote products
Using online tactics to drive offline traffic is Beber Silverstein’s strategy for Festival Flea Market Mall. The agency partners with social media influencers to create awareness and interest on the mall’s different vendors.
-
Capitalizing on the buzz the South Beach Wine & Food Festival creates in South Florida each February, Beber Silverstein created the “Festival Foodie Feud,” a cooking contest hosted by culinary influencer, MasterChef Season 6 runner-up Chef Derrick Peltz. The event was promoted with social media posts featuring Chef Derrick, creating high engagement and excitement among South Florida’s culinary enthusiasts. WSVN anchor Belkys Nery and Sun Sentinel columnist Doreen Christensen rounded out our celebrity panel of judges, helping to create a standing-room only event that would have made Gordon Ramsay proud.
-
To promote the mall’s fashion and beauty products, Beber Silverstein partnered with fashion bloggers so each could communicate to followers, in their own voice, the experience of shopping at the largest indoor flea market in Florida and a one-stop-shop for all things fashion. In addition to posting on their own blogs, these fashionistas participated in social “meet ups” at the mall, starred in videos for Festival, and hosted contests on Instagram.
Ocean Club Resorts
Engaging under a pink umbrella
Beber Silverstein Group uses social media as a digital window into the beautiful Turks and Caicos Islands, where the resorts are located. By emphasizing on the resorts iconic #PinkUmbrellas, BSG focuses on leveraging user generated content to promote the paradisiacal experience of staying at Ocean Club Resorts through images and videos pushed on Instagram, Facebook, Twitter and Pinterest. BSG also promotes special offers, hosts contests and giveaways, and serves as a tourist guide on what to do when visiting the islands.
