Everybody likes a successful comeback story. Our heroes are not just physically back, but they're back in full rigor and ready to take on the world. All thanks to their joint replacements at Ballad Health.
Our animals all have their own personality that is brought to life primarily by the voice talent. They're genuine with all the idiosyncrasies of their species, until they speak. The familiarity that the animals have with our hero humans is endearing. The fish are chill. like they're just two dudes hanging out. The pigeons appear to spend their days gossiping, unaware they're in the line of fire. And our spunky doggy lights up when he sees his friend, but grows frustrated when he can't get her attention. And our little baby couldn't be happier to see grandpa.
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Ballad Health
Orthopedic Services
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Brand Launch
Ballad Health
In 2014 BSG began a journey with Mountain States Health Alliance as they explored the possibility of merging with Wellmont Health System. Four years later, Ballad Health was born with the mission of improving the health of the people in the Northeast Tennessee/Southwest Virginia region.
To launch the new brand and tagline, “It’s your story. We’re listening.” we created a TV commercial using the Phillip Phillips song “Home.” It captures the spirit and big heart of this region. It debuted at the Ballad Health launch press conference and during this year’s Super Bowl.
At the core of Ballad Health are the true stories of the people who work there and the people they care for. So we documented those stories as part of the kick-off campaign on TV, video, print, digital and social media. They are just a few of the many more stories to come.
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