Tennova Healthcare

Submitted by jason on Wed, 12/14/2011 - 12:21

By Media Type:

By Media Type

TV/Video

Billboards

Posters

By Division or by Client:

By Division or By Client

Health Care

Tennova Healthcare

case study

product:

Healthcare System

assignment:

This multi-media campaign introduces the new healthcare system, Tennova Healthcare, to the Tennessee market. Formerly Mercy Healthcare Partners, Tennova is a system of six hospitals and multiple medical centers throughout Eastern Tennessee.

solution:

The campaign, called "It's good!." includes television, radio, print, outdoor, online media and a robust internal campaign for employees of the hospital system. It brings the Tennova logo to life by using uplifting imagery of people with their arms raised.

result:

The “arms raised’ gesture symbolizes many positive things: victory, rebirth, joy, love, welcome, inspiration…all positives that illustrate “a new day in healthcare for the people of East Tennessee.”