SunPass

Submitted by jason on Fri, 08/12/2011 - 11:47

By Media Type:

By Media Type

TV/Video

Billboards

Collateral

Posters

Corporate Identity

By Division or by Client:

By Division or By Client

SunPass

case study

product:

Prepaid Toll Program-campaign

assignment:

We relaunched SunPass, Florida's electronic toll collection system, with new messaging, new retail channel distribution, and new media vehicles.

result:

We're proud to say SunPass reached their 50% penetration goal 6 months ahead of schedule. Current penetration is 70% and as high as 85% on portions of Florida's Turnpike. Our marketing and media strategies now serve as a marketing model for other electronic toll systems around the country.