SunPass
Submitted by jason on Fri, 08/12/2011 - 11:47
case study
product:
Prepaid Toll Program-campaignassignment:
We relaunched SunPass, Florida's electronic toll collection system, with new messaging, new retail channel distribution, and new media vehicles.result:
We're proud to say SunPass reached their 50% penetration goal 6 months ahead of schedule. Current penetration is 70% and as high as 85% on portions of Florida's Turnpike. Our marketing and media strategies now serve as a marketing model for other electronic toll systems around the country.