We’re very excited about the continued growth of our healthcare division. And the launch of our new multi-media campaign introducing the new healthcare company,Tennova Healthcare, to the Tennessee market.

 

The campaign, called "It's Good," includes television, radio, print, outdoor, online media and a robust internal campaign for employees of the hospital system. It brings the Tennova logo to life by using uplifting imagery of people with their arms raised.

The “arms raised’ gesture symbolizes many positive things: victory, rebirth, joy, love, welcome, inspiration…all positives that illustrate “a new day in healthcare for the people of East Tennessee.”

Initial response from the client and the community has been overwhelmingly positive.