This year, Hurricane Irene reminded everyone of the dangers of hurricanes. And the hassles of preparing for an impending hurricane. "Should I cover my windows? Might it hit?"  We developed this "Plywood" campaign for PGT impact resistant windows and doors after watching everyone scramble to cover their windows as the hurricane approached. And seeing the fun and often clever messages homeowners sprayed on the plywood.

The campaign emphasizes the hardship of having to cover your windows with plywood or shutters in the event of a hurricane. And the beauty of a house that has PGT windows. Other media also used spray-painted messages ( "emotional truths" ) on plywood, including plywood direct mail postcards.