We know testimonials are very effective in certain product categories. But they can be boring.  We have a long history of successful campaigns featuring real people; we call them "documercials".

We've created our newest documercial campaign to help our client AvMed Medicare break through in the short Medicare sales season. We've harnessed the power of the popular retired news anchor Dwight Lauderdale and the passion of AvMed members. Dwight led a series of open forums with real AvMed members. That content became these very positive tv and web spots.