Our new work for Broward Health’s Orthopedic product line exemplifies all our “rules” for effective billboard advertising:

 

-Get people’s attention with something that looks really different.

-Make the headline type large, preferably at least one-sixth the height of the billboard.

-Try to keep the headline under 12 words.

-Make the board more interesting by making it look dimensional. Not flat.

-Say something great and memorable. Even better, repeatable! 

-Make the viewer feel something;  smile, think, laugh, be angry or sad.