At BSG, we've always understood the power of real people. But the phenomenon of reality TV has made what we call "documercials" more effective than ever.

We've been producing "real people" spots for more than 15 years, for many different clients. For example, we shot, edited and produced hundreds of Florida Power & Light's famous "Bob from FPL" spots, using real Floridians throughout the state. We also produced more than a dozen affordable spots for the Florida Turnpike's SunPass prepaid toll program, after video-recording Floridians praising SunPass as they actually used it on state toll roads. And we took a similar approach with employees of the AvMed Health Plan – a campaign that we produced in-house.

Our documercials are inexpensive – there's no third-party markup, no expensive film stock and no director fees – but they don't look cheap. We use only high-definition video, creating a stylish, film-quality look. Talk to us to see if we can put the power of people to work for you.