Unlike many full-service agencies, BSG operates in multi-discipline
teams, each specifically tailored to capitalize on our experience and
your needs. Every department is represented; some teams will also have
specialists for additional expertise in areas like direct marketing and
Internet marketing and promotion. For those of you looking for such things, here's our laundry list of services:
Creative:
Copywriting, art direction, design and production of: Television •
Radio • Print ads • Collateral materials • Billboards • Websites and
online advertising
Media:
Strategic and tactical marketing • Research • Forecasting • Planning • Negotiations • Buying • Media stewardship
Account Management:
Client contact and service • Strategic planning • Research •
Branding • Consumer insights • Budget projections • Response
tracking and measurement
Public Relations:
Strategic planning • Media relations • Event management • Product
launches • Crisis communications • Community and multicultural
relations • Government and public affairs
As you'd expect, an agency that strives to craft enduring, compelling
advertising messages relies pretty heavily on its creative people. And
we do.
The BSG creative department, under the leadership of Joe Perz, works under one guiding principle: that respect and honesty are more effective than condescension and fabrication. We look for the "emotional truth" of a brand -- something honest about that brand that makes the consumer feel something and react: laugh, cry, smile, think.
We aim to have consumers nodding in agreement with our creative. Not shaking their heads in disbelief.
The honesty at the core of our creative philosophy is also what guides our relationships with clients. Mutual trust, an honest give and take, a willingness to listen -- the way we see it, these are the keys to the long-term success of our agency and your brand.
The BSG creative department, under the leadership of Joe Perz, works under one guiding principle: that respect and honesty are more effective than condescension and fabrication. We look for the "emotional truth" of a brand -- something honest about that brand that makes the consumer feel something and react: laugh, cry, smile, think.
We aim to have consumers nodding in agreement with our creative. Not shaking their heads in disbelief.
The honesty at the core of our creative philosophy is also what guides our relationships with clients. Mutual trust, an honest give and take, a willingness to listen -- the way we see it, these are the keys to the long-term success of our agency and your brand.
It's an untraditional world we live in.
At least, that's how BSG Media sees it.
We know that today's advertisers need to be smarter with their money. And that means knowing how to precisely identify the people you need to reach -- and then when and where to most effectively reach them.
That could be with a primetime TV spot or through an early morning targeted cable buy. It could be in the pages of Newsweek or Tequila Aficionado Magazine. It could be anywhere -- even on the roofs of buses, seen only by professionals and executives looking down from Manhattan office towers. (Which we've done.)
The media team, led by Vicki Penn, is made up of imaginative and strategic thinkers, as well as sharp, entrepreneurial negotiators. They work closely with creatives to make sure that the medium fits the message, whether the goal is direct response, increased traffic or consumer awareness. It all adds up to more effective spending -- and quantifiable results.
At least, that's how BSG Media sees it.
We know that today's advertisers need to be smarter with their money. And that means knowing how to precisely identify the people you need to reach -- and then when and where to most effectively reach them.
That could be with a primetime TV spot or through an early morning targeted cable buy. It could be in the pages of Newsweek or Tequila Aficionado Magazine. It could be anywhere -- even on the roofs of buses, seen only by professionals and executives looking down from Manhattan office towers. (Which we've done.)
The media team, led by Vicki Penn, is made up of imaginative and strategic thinkers, as well as sharp, entrepreneurial negotiators. They work closely with creatives to make sure that the medium fits the message, whether the goal is direct response, increased traffic or consumer awareness. It all adds up to more effective spending -- and quantifiable results.
Call us crazy, but we like to know what we're talking about. That's why
we're near-obsessive about research. And why research responsibilities
belong to Jennifer Beber and Ann Marie Drozd -- two of our most driven,
curious and meticulous people, both of whom began their careers in
research and account planning at major New York-based agencies.
Since then, Jennifer and Ann Marie have gained even broader experience with every kind of qualitative and quantitative research, from customer segmentation, brand positioning, and perceptual mapping to attitude and usage tracking, copy testing, and media testing.
To make the most of their expertise, and for the convenience of our clients, we've maintained a fully equipped focus group facility in-house for a number of years. But that hasn't kept Jennifer and Ann Marie from going out to talk to consumers one-on-one, at malls, schools, homes, offices and Turnpike service plazas.
Since then, Jennifer and Ann Marie have gained even broader experience with every kind of qualitative and quantitative research, from customer segmentation, brand positioning, and perceptual mapping to attitude and usage tracking, copy testing, and media testing.
To make the most of their expertise, and for the convenience of our clients, we've maintained a fully equipped focus group facility in-house for a number of years. But that hasn't kept Jennifer and Ann Marie from going out to talk to consumers one-on-one, at malls, schools, homes, offices and Turnpike service plazas.
