PRESIDENT, PUBLIC RELATIONS GROUP
In 2000, Leslie Pantin, Jr. became president of Pantin/Beber
Silverstein/Public Relations, a strategic alliance between the Pantin
Partnership, founded in 1988 by Pantin and JGR + Associates, founded in
1983. This alliance, part of the Beber Silverstein Group,
produced one of Florida's largest Public Relations agencies
representing, among others, McDonald's, Ford Motor Company, American
Airlines, Merrill Lynch, and Univision (www.pantin-beber.com). He
is a member of the Counselors Academy of the Public Relations Society
of America, consisting of just 1,000 professionals from around the
world.
In 1988, The Miami Herald identified Pantin as one of the 18 private
citizens who have shaped Miami, and in 1993 as one of the 100 people to
shape the history of South Florida. In 1998, Pantin was among
seven individuals awarded the Spirit of Excellence by The Miami Herald.
PRESIDENT
As the daughter of one of South Florida's advertising pioneers, Jennifer grew up with marketing on her mind. After graduating from Harvard with a degree in medieval history (not the typical ad exec's major, but typical is never her objective), she spent five years at New York's legendary Scali McCabe Sloves.
Jennifer then came home to Florida, and began directing marketing and account service at BSG. Her unique background, laser-like focus and exhaustive research and analysis have produced tangible results for clients like FPL (she actually came up with the "Bob from FPL" concept), Humana, Jackson Memorial Hospital, AvMed, Palace Resorts, Palm Beach County, Florida's Turnpike and many others.
Jennifer also possesses an exceptional ability to mine critical insights from consumers and apply them to client challenges. It's no surprise that she is a skilled focus group moderator and is fanatical about keeping agency work relentlessly on strategy.
As the daughter of one of South Florida's advertising pioneers, Jennifer grew up with marketing on her mind. After graduating from Harvard with a degree in medieval history (not the typical ad exec's major, but typical is never her objective), she spent five years at New York's legendary Scali McCabe Sloves.
Jennifer then came home to Florida, and began directing marketing and account service at BSG. Her unique background, laser-like focus and exhaustive research and analysis have produced tangible results for clients like FPL (she actually came up with the "Bob from FPL" concept), Humana, Jackson Memorial Hospital, AvMed, Palace Resorts, Palm Beach County, Florida's Turnpike and many others.
Jennifer also possesses an exceptional ability to mine critical insights from consumers and apply them to client challenges. It's no surprise that she is a skilled focus group moderator and is fanatical about keeping agency work relentlessly on strategy.
CREATIVE DIRECTOR
Great creative. It's what defines, energizes and drives Joe.
A native New Yorker with a marketing degree from Cornell and an MFA from the Pratt Institute, Joe's passion for advertising's mix of art, commerce and communication exploded during stints at Backer Spielvogel Bates, Levine Huntley Schmidt & Beaver and Foote Cone Belding.
Joe is one of the few great creatives who actually believe in the power of award-winning advertising that sells. His portfolio includes powerful, successful work for Miller Lite, Hyundai, Subaru, Florida Power and Light, Pollo Tropical, Palm Beach County and many others.
Joe is an exceptional artist in his own right, and has taught at New York's prestigious School of Visual Arts and the Miami Ad School.
Great creative. It's what defines, energizes and drives Joe.
A native New Yorker with a marketing degree from Cornell and an MFA from the Pratt Institute, Joe's passion for advertising's mix of art, commerce and communication exploded during stints at Backer Spielvogel Bates, Levine Huntley Schmidt & Beaver and Foote Cone Belding.
Joe is one of the few great creatives who actually believe in the power of award-winning advertising that sells. His portfolio includes powerful, successful work for Miller Lite, Hyundai, Subaru, Florida Power and Light, Pollo Tropical, Palm Beach County and many others.
Joe is an exceptional artist in his own right, and has taught at New York's prestigious School of Visual Arts and the Miami Ad School.
PRESIDENT, TRAVEL GROUP
If you had been flying on Eastern Airlines in 1972, you may have been served coffee by our own Bruce Noonan. It was an interesting beginning to a renowned career in the travel industry. After a short layover Bruce went from Eastern's air force to its sales force, and by 1980 Bruce had been promoted to Director of International Advertising. In 1983 he joined The Hertz Corp. as Regional Marketing VP.
Bruce then switched to the agency side of the business, forming Schwartz & Noonan and guiding the advertising of the Caribbean island of Grenada and the planned north Florida community of Seaside. He joined Ryder & Schild Advertising in 1991, which merged with BSG in 1998. Today he's our resident travel guru, managing the accounts of Hertz, Palm Beach County, Paradise Island, Curaçao and others.
If Bruce's mellifluous tones sound vaguely familiar, it's probably because you lived in Hartford, Conn., around 1966 -- when, in high school, Bruce won a contest and was a radio disk jockey for two years. Today he only takes client requests.
If you had been flying on Eastern Airlines in 1972, you may have been served coffee by our own Bruce Noonan. It was an interesting beginning to a renowned career in the travel industry. After a short layover Bruce went from Eastern's air force to its sales force, and by 1980 Bruce had been promoted to Director of International Advertising. In 1983 he joined The Hertz Corp. as Regional Marketing VP.
Bruce then switched to the agency side of the business, forming Schwartz & Noonan and guiding the advertising of the Caribbean island of Grenada and the planned north Florida community of Seaside. He joined Ryder & Schild Advertising in 1991, which merged with BSG in 1998. Today he's our resident travel guru, managing the accounts of Hertz, Palm Beach County, Paradise Island, Curaçao and others.
If Bruce's mellifluous tones sound vaguely familiar, it's probably because you lived in Hartford, Conn., around 1966 -- when, in high school, Bruce won a contest and was a radio disk jockey for two years. Today he only takes client requests.
EXECUTIVE VICE PRESIDENT, CFO
Ivor Bamberger is responsible for all aspects of the agency's financial and management accounting, internal controls, personnel management and human resources, as well as treasury and electronic data processing systems.
At Laventhol & Horwath, CPAs, and Arthur Andersen & Co., he was the manager responsible for audits of private companies, client compilations and review engagements, and corporate and individual tax return preparation.
Ivor graduated from the University of Cape Town in South Africa with a Bachelor of Commerce with Honors in Accounting in 1981 and a Masters in Accounting in 1982. He is also a Chartered Accountant and a CPA.
Ivor Bamberger is responsible for all aspects of the agency's financial and management accounting, internal controls, personnel management and human resources, as well as treasury and electronic data processing systems.
At Laventhol & Horwath, CPAs, and Arthur Andersen & Co., he was the manager responsible for audits of private companies, client compilations and review engagements, and corporate and individual tax return preparation.
Ivor graduated from the University of Cape Town in South Africa with a Bachelor of Commerce with Honors in Accounting in 1981 and a Masters in Accounting in 1982. He is also a Chartered Accountant and a CPA.
PARTNER, GENERAL MANAGER
Mitch started his advertising career in New York, flicking the Bic business -- lighters, shavers and pens. He joined Beber Silverstein in 1990. As Account Group Director for over 15 years, Mitch helped guide FPL through management changes, rate increases and far too many hurricanes.
Today Mitch is the agency's general manager, responsible for overall operations. He's also known as the agency's technology nut -- "early adapter," in marketing parlance. He was the first to see the potential of the Internet as a way to better serve our clients, and helped turn the entire staff from technophobes to champion Web surfers.
Interestingly, Mitch is known as a big-picture guy who truly loves great creative, and who understands what it takes to produce it; he prides himself on being much more than a "suit," as creatives like to refer to account people. Yet he recently realized that there's not one childhood photo of him dressed in anything other than a suit, sport coat or tuxedo. Call it destiny.
Mitch started his advertising career in New York, flicking the Bic business -- lighters, shavers and pens. He joined Beber Silverstein in 1990. As Account Group Director for over 15 years, Mitch helped guide FPL through management changes, rate increases and far too many hurricanes.
Today Mitch is the agency's general manager, responsible for overall operations. He's also known as the agency's technology nut -- "early adapter," in marketing parlance. He was the first to see the potential of the Internet as a way to better serve our clients, and helped turn the entire staff from technophobes to champion Web surfers.
Interestingly, Mitch is known as a big-picture guy who truly loves great creative, and who understands what it takes to produce it; he prides himself on being much more than a "suit," as creatives like to refer to account people. Yet he recently realized that there's not one childhood photo of him dressed in anything other than a suit, sport coat or tuxedo. Call it destiny.
VICE PRESIDENT, BRAND DEVELOPMENT
Own a cell phone? Then Ann Marie is partly responsible. As part of the team that launched Cellular One, she played a crucial role in making cell phones a must-have, mass-market product.
Ann Marie began her marketing career in research, planning and strategy at Della Femina, Travisano & Partners in New York. She then moved to the client side at Metromedia and Bell Atlantic. This diverse experience, along with her skill at combining branding with retail and direct response advertising, makes Ann Marie an invaluable asset to the agency and to every one of our clients. Her guidance has been critical for BSG clients such as FPL, Florida's Turnpike/Sunpass and Jackson Memorial Hospital.
Ann Marie is also a great cook, specializing in what she calls "jazz cooking," meaning she prefers to improvise rather than rely solely on cookbooks and recipes -- a process that has served her well in her career, as well as in the kitchen.
Own a cell phone? Then Ann Marie is partly responsible. As part of the team that launched Cellular One, she played a crucial role in making cell phones a must-have, mass-market product.
Ann Marie began her marketing career in research, planning and strategy at Della Femina, Travisano & Partners in New York. She then moved to the client side at Metromedia and Bell Atlantic. This diverse experience, along with her skill at combining branding with retail and direct response advertising, makes Ann Marie an invaluable asset to the agency and to every one of our clients. Her guidance has been critical for BSG clients such as FPL, Florida's Turnpike/Sunpass and Jackson Memorial Hospital.
Ann Marie is also a great cook, specializing in what she calls "jazz cooking," meaning she prefers to improvise rather than rely solely on cookbooks and recipes -- a process that has served her well in her career, as well as in the kitchen.
MEDIA DIRECTOR
Vicki is our resident media whiz, developing and implementing innovative marketing and promotional programs in TV, radio, print, out-of-home and Internet. She's a brilliant negotiator, as you'd expect from someone who spent over 25 years at media-buying agencies. Her method is simple: Be nice, know your stuff, and never take no for an answer.
As VP/GM of the $300 million KSL Media, Vicki supervised buying activity for the entire southeast region. Her accounts included Exxon Mobil, Revlon, Victoria's Secret, Neutrogena, Lea & Perrins, and Outback Steakhouse. She came to BSG in 2000, and since then has streamlined our media-buying process, creating big savings for the agency and for our clients. She's an invaluable employee, but not, shall we say, supremely gifted at outdoor activities. She once broke her nose waterskiing, and broke her ankle riding horses. Since then she's devoted herself mainly to the sport of competitive media negotiation.
Vicki is our resident media whiz, developing and implementing innovative marketing and promotional programs in TV, radio, print, out-of-home and Internet. She's a brilliant negotiator, as you'd expect from someone who spent over 25 years at media-buying agencies. Her method is simple: Be nice, know your stuff, and never take no for an answer.
As VP/GM of the $300 million KSL Media, Vicki supervised buying activity for the entire southeast region. Her accounts included Exxon Mobil, Revlon, Victoria's Secret, Neutrogena, Lea & Perrins, and Outback Steakhouse. She came to BSG in 2000, and since then has streamlined our media-buying process, creating big savings for the agency and for our clients. She's an invaluable employee, but not, shall we say, supremely gifted at outdoor activities. She once broke her nose waterskiing, and broke her ankle riding horses. Since then she's devoted herself mainly to the sport of competitive media negotiation.
VICE PRESIDENT, BUSINESS DEVELOPMENT
Mike began his career as a copywriter in New York at Bozell and Ogilvy and Mather, working on prominent brands like American Express travel services, Chrysler and Merrill Lynch. Since then he's been awarded just about all of advertising's most prestigious creative awards -- including a Clio for copywriter of the year.
But what truly separates Mike from most creatives is his appreciation for and understanding of account service and strategic planning. Mike doesn't settle for what he calls "shelf-life" advertising. He thinks long-term, insisting on campaigns that carve out and occupy a permanent niche in consumers' minds. As a scholarship swimmer, Mike spent bone-chilling hours swimming practice laps; he brings the same discipline to every project he tackles at BSG.
During a break in your next meeting with Mike, ask him about the time he lost his swim trunks at the start of a race. He finished second officially, but first in the minds of many fans.
Mike began his career as a copywriter in New York at Bozell and Ogilvy and Mather, working on prominent brands like American Express travel services, Chrysler and Merrill Lynch. Since then he's been awarded just about all of advertising's most prestigious creative awards -- including a Clio for copywriter of the year.
But what truly separates Mike from most creatives is his appreciation for and understanding of account service and strategic planning. Mike doesn't settle for what he calls "shelf-life" advertising. He thinks long-term, insisting on campaigns that carve out and occupy a permanent niche in consumers' minds. As a scholarship swimmer, Mike spent bone-chilling hours swimming practice laps; he brings the same discipline to every project he tackles at BSG.
During a break in your next meeting with Mike, ask him about the time he lost his swim trunks at the start of a race. He finished second officially, but first in the minds of many fans.
CO-CHAIRPERSON
When Joyce and Elaine founded Beber Silverstein, they shared a small one-room office out of necessity. Thirty years later, they share an office by choice. And they continue to share a passion for advertising.
Elaine now spends most of her time working with Barrow & Beber
Silverstein, our real estate advertising division, helping sell out billions of dollars of new developments.
Elaine has served on the American Association of Advertising Agencies' National Marketing Committee and has earned the American Advertising Federation's Silver Medal Award. She also serves on the Executive Committee of the United Way.
Elaine's creativity goes beyond advertising. Her one-of-a-kind jewelry creations are sold in boutiques around the country.
When Joyce and Elaine founded Beber Silverstein, they shared a small one-room office out of necessity. Thirty years later, they share an office by choice. And they continue to share a passion for advertising.
Elaine now spends most of her time working with Barrow & Beber
Silverstein, our real estate advertising division, helping sell out billions of dollars of new developments.
Elaine has served on the American Association of Advertising Agencies' National Marketing Committee and has earned the American Advertising Federation's Silver Medal Award. She also serves on the Executive Committee of the United Way.
Elaine's creativity goes beyond advertising. Her one-of-a-kind jewelry creations are sold in boutiques around the country.
CO-CHAIRPERSON
In the three-decades-plus since Joyce and Elaine founded our agency, Joyce has guided the advertising and marketing efforts of more than 200 clients -- and turned BSG into one of South Florida's best-known advertising brands.
Joyce is a member of the Florida Council of 100 and of Women in Communications, which once named her its Woman of the Year, an honor shared by Barbara Walters and Katherine Graham. In addition, Joyce has earned honors as a Junior Achievement Headliner and Big Sister of the Year.
Joyce was also the woman who discovered that if you only break off a piece of a pastry or cookie, it has no calories.
In the three-decades-plus since Joyce and Elaine founded our agency, Joyce has guided the advertising and marketing efforts of more than 200 clients -- and turned BSG into one of South Florida's best-known advertising brands.
Joyce is a member of the Florida Council of 100 and of Women in Communications, which once named her its Woman of the Year, an honor shared by Barbara Walters and Katherine Graham. In addition, Joyce has earned honors as a Junior Achievement Headliner and Big Sister of the Year.
Joyce was also the woman who discovered that if you only break off a piece of a pastry or cookie, it has no calories.
EXECUTIVE VICE PRESIDENT, PUBLIC RELATIONS GROUP
Christine isn't your typical fast-talking PR man. (For starters, she's a she.) Yes, she does talk at a pretty brisk clip, but only because she doesn't like to waste time. And there's nothing typical about what she accomplishes in that time.
A former newspaper reporter and magazine editor, Christine is a creative and committed public relations pro with extensive experience in integrated marketing campaigns for consumer products, government affairs, real estate, travel and more.
Christine's background as a journalist makes it easy for her to identify media targets and interact with reporters. She has been interviewed live on CNN and the BBC while working as a spokesperson, and has placed clients in virtually every top-tier publication, including The New York Times and the Wall Street Journal. Her by-line has appeared in The Miami Herald, the Ft. Lauderdale Sun-Sentinel and many other publications throughout the U.S. and Europe. She was even selected by the Prime Minister of Croatia to promote and improve the country's image.
A native New Yorker, Christine was a Vice President at Edelman Public Relations, where she developed successful programs for clients like Georgia-Pacific, Parmalat and Things Remembered.
Christine isn't your typical fast-talking PR man. (For starters, she's a she.) Yes, she does talk at a pretty brisk clip, but only because she doesn't like to waste time. And there's nothing typical about what she accomplishes in that time.
A former newspaper reporter and magazine editor, Christine is a creative and committed public relations pro with extensive experience in integrated marketing campaigns for consumer products, government affairs, real estate, travel and more.
Christine's background as a journalist makes it easy for her to identify media targets and interact with reporters. She has been interviewed live on CNN and the BBC while working as a spokesperson, and has placed clients in virtually every top-tier publication, including The New York Times and the Wall Street Journal. Her by-line has appeared in The Miami Herald, the Ft. Lauderdale Sun-Sentinel and many other publications throughout the U.S. and Europe. She was even selected by the Prime Minister of Croatia to promote and improve the country's image.
A native New Yorker, Christine was a Vice President at Edelman Public Relations, where she developed successful programs for clients like Georgia-Pacific, Parmalat and Things Remembered.
PRESIDENT & CREATIVE DIRECTOR, REAL ESTATE GROUP
After an earlier career as an award-winning journalist, corporate PR exec, and political campaign strategist, Rick was a creative top gun for ad agencies such as J. Walter Thompson and Ogilvy & Mather, and clients ranging from Maserrati to McDonald's - racking up a closet full of Clios, Addys, and Emmys.
Then he discovered real estate. And for the past 20 years he has been one of the most honored and imitated marketing professionals in the industry - selling properties around the world, ranging from new towns to luxury condos to boutique hotels.
"Real estate marketing today is fundamentally high-end retail. So we not only have to drive motivated buyers to the store, but also dazzle them with our packaging, promotions and sales environment. It's the total package and the ultimate creative challenge."
After an earlier career as an award-winning journalist, corporate PR exec, and political campaign strategist, Rick was a creative top gun for ad agencies such as J. Walter Thompson and Ogilvy & Mather, and clients ranging from Maserrati to McDonald's - racking up a closet full of Clios, Addys, and Emmys.
Then he discovered real estate. And for the past 20 years he has been one of the most honored and imitated marketing professionals in the industry - selling properties around the world, ranging from new towns to luxury condos to boutique hotels.
"Real estate marketing today is fundamentally high-end retail. So we not only have to drive motivated buyers to the store, but also dazzle them with our packaging, promotions and sales environment. It's the total package and the ultimate creative challenge."
