Submitted by jason on Thu, 05/03/2012 - 11:13
case study
product:
Broward Health-Powerful Medicineassignment:
Our POWERFUL MEDICINE branding campaign continues to position Broward Health as the leading hospital system in Broward County. This claims-based campaign highlights Broward Health’s expertise and accomplishments, and provides consumers with specific examples of what we mean by “Powerful Medicine.”solution:
The campaign includes over a dozen 15-second commercials as part of a complete multi-media effort. Each spot is designed to be a breath of fresh air--simple, beautifully designed commercials that stand out from the screaming, break-neck edit pace of today's TV environment. Similarly designed print ads and billboards present additional “Powerful” claims. Elevator wraps, posters and other internal communications created excitement about the campaign among hospital staff, patients and visitors.result:
So far the commercials have been seen on the SuperBowl, the Masters Golf Tournament, American Idol and other top-rated programming. And word of mouth so far is very powerful!