Contrary to what you've heard, the three least important words in real estate are location, location, location. The three most important words are positioning, proximity and perception.

That's the successful formula that former journalist, PR director, political consultant and ad guru Rick Barrow brought to BSG in 1999. Leveraging Rick's three decades of real estate experience, Barrow & Beber Silverstein has become one of Florida's real estate advertising powerhouses, creating campaigns that have helped sell billions of dollars' worth of high-end luxury developments locally, nationally and internationally.

Working closely with BSG co-founder Elaine Silverstein, Rick and his team have developed a legendary reputation as A-to-Z marketing partners, not a real estate ad factory. They've literally done it all before -- often because they invented it.