arteaméricas

Submitted by jason on Tue, 08/02/2011 - 12:39

By Media Type:

By Media Type

Collateral

Corporate Identity

By Division or by Client:

By Division or By Client

PR/Social Media

Arte Américas

case study

product:

Latin American Art Fair

assignment:

Merrill Lynch Private Client Group wanted to build its business among the upscale U.S. Hispanic market, as well as Latin American high net-worth individuals who travel or live part of the year in South Florida.

solution:

Pantín/Beber Silverstein created arteaméricas, an exclusive art fair of the most prestigious artists and galleries in Latin America – to target that market. It is now in its ninth year. The Agency’s work includes promoting the fair, building attendance, and providing the fair with maximum exposure in English and Spanish media. The media campaign targets local media as well as fine art and collecting media, and Spanish language media in the U.S. and Latin America.

result:

Our sponsors successfully reached new clients throughout South Florida, the U.S. and Latin America, boosting their businesses with the upscale Hispanic market. In addition, the media coverage extended beyond South Florida to places like Argentina, Spain and New York, positioning arteaméricas as the premier Latin American art fair in the country.